A travel ad must inspire the reader to immediately book a vacation. Yes, this is actually the true purpose of a travel ad! So, before you start drafting one keep the following points in mind:
• Keep your audience in mind; with this we mean that whether your tour package is for Single female travelers or is it a group adventure or it is a fun holiday for kids. The ad must be drafted keeping this mind.
• The emotion that you want to evoke. This is a bit complicated i.e. whether your ad is about a romantic holiday for a couple or a weekend getaway to rejuvenate or a trip for elderly people for a spiritual retreat.
• Never ever forget about your competition! This is extremely important in this cut-throat competition where service providers are all set to steal the pie of customers segment from you. Draft your ad in such a way that your existing customers do not slip away as well as you get more number of new customers.
• Hit the bulls eye immediately and don’t beat about the bush! With this we mean that immediately put a call for action in the ad like "Book your holiday" or "Grab discount on your next holiday", etc.
ARE NEWSPAPER TRAVEL ADS WORTH?
Indeed they are! It is because the news journals have a mass readership that is from the various parts of the country. Also, people who are not much into digital domain often browse through a printed news broadsheet for their daily dose of news. Hence, in order to attract the attention of such readers it is important to strategically place a newspaper advert. With strategically we mean that you can choose prime slots like front page, back page or Page 3 of the newspaper leaflet to get more reader attention. Plus, choose display ad format which though is quite costly but certainly has the potential to provide you the best reader response.
Now that you know method of drafting a Tour and Travel Newspaper Advertisement book one in The Times of India. Latter is a popular newspaper having readership all across the country. You can make Travel ad booking for Delhi, Mumbai, Jaipur, etc. easily through our website.
To know the process of making Travel Classified Ad booking for The Times of India, you can visit our website and follow the instructions.